THE STORY OF BONPOINT 

ONCE UPON A TIME, THERE WAS BONPOINT.

Following the tradition of the great fashion Houses, Bonpoint has established a creation and
production process where stylists, designers, pattern makers, and cutters work
in close collaboration.

Bonpoint styling turns happiness into an everyday lifestyle.

Since 1975, Bonpoint has remained faithful to its exceptional savoir-faire and core values: the precision of beauty, a passion for quality, and meticulous attention to details and finishes.   

 Bonpoint is symbolized by two little cherries. This charming, instantly recognizable logo
evokes the origin of the fashion house.

Legend has it that all the family secrets were whispered at La Cerisaie, the founders' home set among the cherry trees in Aix en Provence.



1975 : Marie-France and Bernard
Cohen open the first Bonpoint at 67 Rue de l'Université in Paris.

1986 : Marie-France Cohen's sister,
Annick Goutal, creates Eau de Bonpoint for children.



1988: Opening of
the first New York store on the very chic Madison Avenue.

2005 : Christine Innamorato takes
over the reins from Marie-France Cohen, becoming Bonpoint's Artistic
Director. 



2006: Opening of the famous Tournon boutique, in the heart of the 6th arrondissement. Tournon was the first Bonpoint store to feature a cabin where children can play and even write on the walls, while their parents browse through the store.

2007 : The EPI group acquires
Bonpoint, enabling it to take off internationally. It now operates 130 stores across 30 countries.

 2010 : An extremely natural and hypoallergenic range of skincare products is launched after two years of research. 



2018 : the Bristol hotel in Paris
introduces Bonpoint products at its spa, inaugurating exclusive treatments designed especially for the well-being of parents and children. At the end of this year, Bonpoint moves its head office from the Rive Gauche to Avenue
d'Iéna, in the 16th arrondissement of Paris. This means that the head office,
design studio and workshop are all now housed under the same roof for the first time, in an exquisite townhouse that combines tradition with modernity. 

 2019 : Anne-Valérie Hash is appointed Bonpoint's Artistic Director

2020: Pierre-André Cauche is appointed as the new CEO. His arrival marked a new stage in the development of the brand, after more than 40 years of uninterrupted success.



2021: Esther Loonen joins the house as the new Artistic Director.



2022 : The Bonpoint Beauté family is growing. Bonpoint extends its sensory experience to bath time with the Whipped Cream Shampoo.
Launch of the Cherry Festival, an annual event featuring an exclusive collection based on cherries, the Maison’s eternal inspiration. 
Bonpoint launches its exclusive second-hand service: Bonpoint Vintage. Passing on quality, sharing timelessness.

2023 : Launch of the new signature print, "L'Iconique", with an initial line of newborn essentials.
The Perfume and Skincare range continues to expand, with the launch of Very High Sun Protection, a collection designed for everyday use by families, whether in the city and on holidays, and the Revitalizing Radiance Cream, formulated to meet the needs of mothers and pregnant or breast-feeding women. Exclusive collaboration with the New-York brand KHAITE on a limited-edition collection dedicated to babies and girls. 

2024 : Bonpoint and Vanessa Seward cosign original womenswear and accessories capsule collection with pairing girl outfits for Fall Winter 2024.